Your Best Marketing Tool 

 September 28, 2020

“Don’t judge a book by its cover.”

It’s a wonderful sentiment that unfortunately doesn’t apply to books. Every book gets judged by its cover, which makes the front of your book incredibly important.

Some purposes of the front cover include:

  • Grabbing the attention of a potential buyer and reader
  • Encouraging the potential buyer to purchase the book
  • Engaging and growing a readership

Here are some front cover examples my amazing illustrator, Eva Morales, gave me for the re-release of I CAN Believe in Myself, coming in 2021.

Grab the Reader’s Attention

While on the hunt for a new read, we usually decide which books we want to pick up based on whether the spine and/or front cover is appealing to us. Could you imagine if we instead picked up every single book in every single bookstore and read every single synopsis? Once we decided which book to purchase, there would be no time left to actually read it.

This is why it's so important to have a front cover that will grab the attention of your target audience. If you’re writing a children’s picture book, you’ll probably avoid choosing a front cover that doesn’t have any pictures or colours.

Make sure your front cover is appealing to your target audience and will grab their attention.

Encourage a Purchase

Remember that your front cover is a marketing tool. Once you grab the reader’s attention, you also want to make sure your cover will encourage that reader to buy your book.

Consider the contents of your story. How can you weave elements of your story into the front cover? If your front cover shows the reader a little bit about your story, the reader will be able to decide whether your story is one they want to invest in.

Also remember to choose a front cover that is legible and organized. A chaotic, disorganized cover might grab a reader’s attention, but it definitely won’t keep it. If the front cover is messy, readers will assume the story is too.

*BONUS: if you have a testimonial from a well-known author, include it on the front cover. Testimonials are a great resource for encouraging sales.

Grow a Readership

Did you know that you can use the front cover to your advantage before your book is even printed? If you’re trying to decide which front cover to use, ask your target audience which cover they like best. A great way to do this is through social media.

Asking for your audience’s opinion during the publication process not only increases engagement on your social media, but also gives your audience a sense that they are a part of the publication process. This will encourage your audience to purchase the book when it comes out.

Always Remember

If there’s any illustration to invest more time and money into, it’s the front cover. If your front cover needs to be re-worked, then re-work it. A great front cover is essential.

P.S. The Publishing Mastermind is returning this November and is limited to 8 authors. If you want to publish your book and would like some guidance, consider reserving a spot on the waitlist to be the first to find out when the program re-opens. Click the link below to learn more.

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