Social media is a great tool for growing your influence, but how can you use it effectively? After years of experience, I’ve learned that it’s a process that takes time, but there are some golden rules to follow to make sure you are getting the most out of your efforts.
** Hey writers! If you are stumped for ideas on what to post, I’ve got you covered. Here is a free PDF with 8 prompts to help spark some ideas.** —- > Click Here to Download
WHAT to post: Ultimately your goal is to share something that will bring value to your viewer. It doesn’t have to be huge value, either! Something as simple as sparking a smile, is value that the viewer wants.
Think about the posts that you pay attention to in your personal social media. Chances are they make you smile, inspire you, challenge you, inform you, or spark your curiosity.
HOW to post: There are three things that every post needs.
- A Good Title (The first line has to hook them, just like a book.)
- A Picture. (Or it will not get the attention it deserves.)
- A Call to Action (CTA). If you can get someone to engage with your post somehow, that is gold. Posts that prompt people to vote on different options, respond with questions or shared experiences, or “give it a like” do really well.
*Engagement plays a big part in whether social media platforms, like Facebook and Instagram, choose to show that post to your followers.*
That’s right! Not all of your followers are going to see everything you post, BUT, if a post is “performing well”, more people will see it. Exactly how they figure this out (their algorithm) is a well-guarded secret, but we know that part of it has to do with how many people respond to the post, and how quickly.
WHEN to post: I’ve found that the time of day, or day of the week doesn’t matter as much as consistency. If you want people to pay attention, you need to be getting in front of them on a regular basis. How frequently, you ask? The professionals say multiple times a day.
My advice, if you are starting out, is to start posting once a week. and then stretch yourself for posting two or three times a week, until you are posting every day.