Tips for Growing a Following on Social Media as an Author 

Becoming a successful author is about so much more than writing and publishing a book. It’s a great start, but it isn’t the end of the writer’s efforts. Once your book is published, it’s time to market and make sales. In this blog, you’ll discover practical ways for growing a following so you can get your book in readers’ hands.

Tips for Growing a Following as an Author

Post Consistently

It’s a common misconception that you need to post on social media every day in order to grow your following. The truth is, it doesn’t matter how often you post as long as you’re consistent with when you post.

You can post once a week, once a day, or anything else that works for you. Once you find your rhythm, be consistent. Then as you get more comfortable, you can post more often.

Not sure what to post about? Check out THIS blog on 7 Social Media Post Ideas for Authors.

Create Appealing Content

As you grow your following, never forget who your target audience is: parents and educators. Create content that would appeal to these groups. Even though your book is for young children, their parents and teachers will be the ones buying the books, so you must consider their wants and needs.

For a parent you might create content that…

  • Offers fun at-home activities for children

  • Teaches strategies for parent-child communication

  • Delivers a heartfelt message that will resonate with parents

For a teacher you might create content that…

  • Gives fun classroom exercises

  • Communicates a moral or lesson

  • Is easily adaptable for different teachers’ needs

Growing a following doesn’t have to be complicated. Focus on one thing at a time as you develop your voice and content strategies.


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Connect with Parents & Educators

While you’re growing a following by posting consistently and appealing to parents and educators, make sure to personally connect with your audience as well. Do your homework and look into the community you’re trying to reach. Then, start connecting with other creators, parents, and educators.

You might

  • Participate in social media challenges run by similar creators

  • Direct Message educators and creators, asking for advice/ideas

  • Comment on other creators’ posts

Not only will this build community, but it will also sway the social media algorithms in your favour. Never underestimate the power of community.


At first, growing a following will feel tedious. But, you need to remember your WHY. Remember why you write and why you became an author. Let that motivate you to keep going when times are tough.

Also, keep a steady pace. Take one step at a time and stay true to a routine. Then, posting content will start to feel natural and easy. You GOT this!

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